Fast Food Business Plan

My business plan is to open a franchise of little Caesars in Jackson Heights, Queens NY. First let’s look at the fast food industry as a whole. History of the industry The concept of fast food is inspired by ancient Rome, in which bread and wine were sold in street-side stalls. In early 20th century In the United States, fast food history is associated with the introduction of drive-in restaurants. Since then, US industry of fast food has come a long way to become the largest fast food industry in the world. One of the pioneers of this field is White Castle, was founded in Kansas, in 1921, one of the major names when it comes to the American fast food sector. In 1930's, the American fast food industry achieved yet another milestone – when Howard Johnson's introduced the concept of franchising restaurants in the United States. NAICS Code and industry Description According to NAICS Fast food restaurant 722211, â€Å"The restaurant industry comprises establishments primarily engaged in providing food services (except snack and nonalcoholic beverage bars) where patrons generally order or select items and pay before eating. Food and drink may be consumed on premises, taken out, or delivered to the customer’s location. Some establishments in this industry may provide these food services in combination with selling alcoholic beverages†. (Census) Growth of Industry Since 1982, consumers starting spent more on fast food as compare to table service restaurant, according to figures this annual growth rate turns into 6. 8% as compare to 4. 7% growth rate through 1997. This amount increased from 29. 3 to 34. 2 % between 1982 and 1997, while the restaurant proportion decreased from 41 to 35. 7 percent. As per a research of â€Å"US Fast Food Market Outlook 2010†, despite the growing concerns such as rising health consciousness and increasing incidences of obesity in the US population the US fast food industry has been witnessing impressive growth for the past few years. This research shows that during the economic down fall it was the only industry that benefited as people have changed their food habits from spending more money on dinning outside at restaurants to fast food products. It was expected that the fast food market will grow at a CAGR of around 5% during 2009-2011. . (Mark) According to the restaurant association in 2010 sales of restaurant industry are $580 billion; these restaurants are located over 945,000 locations, having 12. 7 million employees (one of the largest private-sector employers) across United States of America. Here are some more facts about restaurant industry: * $1. 6 billion: Restaurant-industry sales on a typical day in 2010. * $2,698: Average household expenditure for food away from home in 2008. * 40 percent of adults agree that purchasing meals from restaurants and take-out and delivery places makes them more productive in their day-to-day life. 73 percent of adults say they try to eat healthier now at restaurants than they did two years ago. * 57 percent of adults say they are likely to make a restaurant choice based on how much a restaurant supports charitable activities and the local community. * 78 percent of adults say they would like to receive restaurant gift cards or certificates on gift occasions. * 52 percent of adults say they would be more likely to patronize a restaurant if it offered a customer loyalty and reward program. 57 percent of adults say they are likely to make a restaurant choice based on how much a restaurant supports charitable activities and the local community. * 56 percent of adults say they are more likely to visit a restaurant that offers food grown or raised in an organic or environmentally friendly way. * 78 percent of adults agree that going out to a restaurant with family or friends gives them an opportunity to socialize and is a better way to make use of their leisure time than cooking and cleaning up. National restaurant association-1) In New York restaurant industry is a major source of power in the state’s economy. This industry has key contribution to tax revenues. Restaurant industry is providing jobs to thousands of people; it is becoming an emerging career option to people. They are giving the people nutritious and healthy Manu options to their customers. Re staurant industry is dedicated to protect their environment in these 4 areas, and to reduce their impact on the environment in four key areas: * profitability and entrepreneurship, * jobs and careers, * food and healthy living, and sustainability and social responsibility According to the restaurant association â€Å"New York alone has more than 38,596 eating and drinking places, with a projection to register $ 29 billion sales in 2010. In New York in restaurant industry there are 673,800 employments. Here are some more important facts that contribute in the restaurant industry in state’s economy: * New York’s restaurants generate an additional $. 98 in sales for the state economy against every $1. * In New York’s eating and drinking places generates an additional 23. 4 jobs in state against every extra $1 million. The restaurant job ratio of in New York is 8 percent of employment. * By 2020 this It is expected that this industry will be able to reach 10. 4% jo b growth. (National restaurant association-2) According to Construction Forecasts News & Analysis One of the major factors of fast food industry’s popularity is that they offer low and affordable prices with lots of other benefits together, despite the fact that this industry like other industries of world is face up to lots of problems one like rising prices of energy and food. However it is not been completely overcome the price hike issue. At the same time the hazards of fast food are now becoming well known and add to it another major threat to fast food industry is the increase of the number of good dinners. From the past year’s experience it is expected from the fast food industry to charge a bit more from the full service restaurant as the customer focuses on the dinners special and values. According to FDA figures â€Å"Quick service restaurants are projected to post sales of $164. 8 billion in 2010, a gain of 3. 0 percent over 2009. Sales at full-service restaurants are projected to reach $184. 2 billion in 2010, an increase of 1. 2 percent in current dollars over 2009† †. It is been expected from the eating-and-drinking place segment increase by 4. 5% to show the strongest growth in 2010. This is expected from fast food industry among all commercial industry segments that the strongest growth is in retail-host restaurants with a 4. 9 percent sales increase (this segment includes the food places located in gas/service stations and drug and grocery stores). (FDA-1) A big highlight of fast food industry is the availability of meals that meet a person’s requirements. This gives a sigh of relief to those parents or partners who have to travel between work and home for a big part of the day. With a lot of variety of delicacies like fish and chips, vegetarian and non-vegetarian burgers and pizzas are served with complimentary alcohol and carbonated drinks at many of these fast food restaurants. Though accessories like coleslaw, baked potatoes and mushy peas gives the solution to have vegetables in meals but the intake of fried food is making the new age child far from the balanced diet. There are lots and lots of varieties of fast food chains like Subway, Burger King, McDonald’s, Pret-a-Manger and Pizza Hut accommodate the demands for seafood, lean meat, special diet meal components, and other considerable regional variations. Experiments within the fast food industry had created new products like snacks such as sandwiches and baguettes. Fast food industry is also fulfilling the customer’s demand of dry of semi-dry meals which the customer can cook those meals in their own kitchen with less amount of time. Most fast food restaurants are now combining different style of food which is related to different cultures. This industry now flourishes on international appeal promoted by niche chains. At many outlets and drive-ins, the customers can see the food being prepared, so that they can be satisfy that the food they are going to have in that fast food restaurant is completely safe and made in hygienic conditions. Unvarying menus, special traded marks and a unique atmosphere can be observed at these take-away services and sit-ins all over the world. Eat-on-the-go is another unique style of fast food which just not removes the need for traditional cutlery, but also provides the choice to the customers to treat their foods in their own traditional or cultural style in their own selected atmosphere. The common menus include pitas, fried chicken, nuggets and tacos, served along with complimentary salads and breads. The fast food industry is now operating independent vendors. These venders have set standardized cooking, and production methods, and easy availability of low-cost delicacies. In 2009 because of the economic fall the restaurant industry also lost jobs. Regardless of the losses, the industry is still outperforming the national economy, and job growth is expected to resume in 2010. Still this industry remains one of the nation's largest private sector employers with its 12. million employees. By 2020, the industry is expected to employ 14 million more people with an increase of 1. 3 million jobs. Colorado is expected to post the strongest sales growth in 2010 at 2. 9 percent (2010 industry sales of $8. 7 billion), followed by Idaho at 2. 8 percent ($1. 6 billion). Forecasted to post growth of 2. 7 percent: New Jersey ($12. 8 billion), New York ($29. 0 billion), North Car olina ($12. 8 billion) and Texas ($34. 8 billion). The top states by restaurant sales volume in 2009 will be California at $58. 0 billion (2. percent growth); Texas at $34. 8 billion (2. 7 percent growth); New York at $29. 0 billion (2. 7 percent growth); Florida at $27. 6 billion (2. 4 percent growth); and Illinois at $18. 7 billion (1. 9 percent growth). In American from last few years people are been converted in to fast food choices . as in 1970, the Americans spent a total of $6 billion on fast food – the same am the same amount increased to $110 billion by 2000. According to the fast food industry statistics, this industry experienced an overall growth of 4. 8 percent in 2006 alone. Mark D) Even though, economically we are still in resection but expectations look quite positive from this industry. The following table looks at the forecast PE ratios of some of the company’s competitors: (Stock Market review) Market Share According to the stock market analysis the top players of this industry are McDonald’s, Yum! Brand, Wendy’s/Arby’s, Starbucks, Burger king, and Doctors Assoc/Subway, the following chart shows the market share of selected competitors: Company| Revenues (M)| Net Income (M)| Net Margin| Restaurants| Franchised %| McDonald's (MCD)| $22,745| $4,551| 20. %| 32,478| 81%| Yum! Brands (YUM)| $10,836| $1,083| 10. 0%| 37,000| | Starbuck’s (SBUX)| $9,775| $391| 4. 0%| 16,635| 47%| | | | | | | | | | | | | Wendy's International (WEN)| $3,581| $4| 0. 1%| 6,451| 80%| Burger King Holdings (BKC)| $2,537| $200| 7. 9%| 11,925| 88%| | | | | | | | | | | | | | | | | | | Data from company FY 2009 annual reports (CKE data from FY annual, ended January 31, 2010). (Stock Market review-1) Although from the above figure it is very obvious that McDonald’s has a clear edge over all his competitors, but still this industry is the best example of perfect competition. In economic theory,  perfect competition  describes markets such that no participants are large enough to have the market power  to set the price of a homogeneous product. Because the conditions for perfect competition are strict, there are few if any perfectly competitive markets. Still, buyers and sellers in some auction-type markets say for commodities  or some financial assets may approximate the concept. Perfect competition serves as a benchmark against which to measure real-life and imperfectly competitive markets†. (Michael R. Baye) Profitability of the industry under perfect competition As I said fast food industry is an example of perfect competition market, so the question is how much control an individual company has to determine the price or decide the profit margin? To answer this question we need to look at the theoretical concept of economic, as per the economic concept; â€Å"In contrast to a monopoly  or oligopoly, it is impossible for a firm in perfect competition to earn economic profits  in the long run, which is to say that a firm cannot make any more money than is necessary to cover its economic costs. In order not to misinterpret this zero-long-run-profits thesis, it must be remembered that the term ‘profit' is also used in other ways. Neoclassical theory defines profit as what is left of revenue after all costs have been subtracted, including normal interest on capital plus the normal excess over it required to cover risk, and normal salary for managerial activity. Classical economist’s on the contrary defined profit as what is left after subtracting costs except interest and risk coverage; thus, if one leaves aside risk coverage for simplicity, the neoclassical zero-long-run-profit thesis would be re-expressed in classical parlance as profits coinciding with interest in the long period, i. e. the rate of profit tending to coincide with the rate of interest. Profits in the classical meaning do not tend to disappear in the long period but tend to normal profit. With this terminology, if a firm is earning abnormal profit in the short term, this will act as a trigger for other firms to enter the market. As other firms enter the market the market supply curve will shift out causing prices to fall. Existing firms will react to this lower price by adjusting their capital stock downward. This adjustment will cause their marginal cost to shift to the left causing the market supply curve to shift inward. However, the net effect of entry by new firms and adjustment by existing firms will be to shift the supply curve outward. The market price will be driven down until all firms are earning normal profit only†. (Michael R. Baye-1) It is important to note that perfect competition is a sufficient condition for allocate and productive efficiency, but it is not a necessary condition. In perfect competition if a company want to control price in the market it is important for the company to get involve in some kind of merger activities which give the company some extra powers over pricing a good example of such an activity is to bound the suppliers in some kind of contracts and restricting then to supply their products to your competitors. As we have seen this industry is growing with every passing year, so let’s discuss some of the marketing plan for the business in general the marketing plan for Little Caesars Pizza analyzes the company’s present state, the environment in which the company is competing in, and projections for the upcoming year. As a new location for the current franchise owners in a severely competitive market, many solutions will be offered to help Little Caesars Pizza advance in its market share locally here in Jackson Heights, Queens NY. We will build on the main corporate vision of Little Caesars Pizza, which is â€Å"To be the best take-home pizza chain by exceeding customer expectations with extraordinary value, great tasting products, and outstanding people while providing strong returns to our stakeholders† (â€Å"Little Caesars Pizza – Franchise Opportunities: About Us† 2011). A set of goals have been organized, all of which will contribute to the success of this franchise location in the upcoming years. We analyze its strengths and weaknesses that this particular Little Caesars Pizza is facing in its current atmosphere. The strengths including quality customer service through family owned franchises, constantly expanding into new markets and quality products are essential to it and must continually be emphasized throughout the organization. Other opportunities are laid out that must be taken advantage of for growth to occur. After analyzing and averaging data of current operations we have calculated projected gross sales to be around $382,225. 00. Expenses and taxes would be taken from this to reach a net income for the year. The organizational structure of the Little Caesars Enterprises is quite structured. The family oriented atmosphere that it continues to impose in its franchises help develop a more personable relationship with its customers and develop a strong and healthy work environment. Little Caesars is an industry leader and will continue to grow in its current operations. Strategic Plan/ Focus The following portion demonstrates four aspects of Little Caesars Pizza’s business strategy influencing in our marketing plan. (1) The mission/vision, (2) goals, (3) core competence/sustainable competitive advantage, and (4) Corporate Philosophy of Little Caesars Pizza. 1 – Mission/Vision The mission of Little Caesars Pizza is, as described on the corporate web-site: â€Å"To be the best take-home pizza chain by exceeding customer expectations with extraordinary value, great tasting products, and outstanding people while providing strong returns to our stakeholders† (â€Å"Little Caesars Pizza – Franchise Opportunities: About Us† 2006). The Radford Manager agrees that they follow the corporate mission statement and use it as a model in day to day operations. 2 – Goals Little Caesars Pizza maintains a strong focus on value, great tasting pizza, and convenience. †¢ Financial Goals To make enough profit to exceed the initial start-up cost of the franchise. * To minimize expenses while still offering premium ingredients and customer service. * To increase sales by 10% from the first year of operation through promotion and customer service. †¢ Non-Financial Goals * To uphold the corporate mission/vision. * To obtain a good reputation m ainly from the student population as getting their money’s worth and holding a good customer relationship while maintaining outstanding customer service. * To create and maintain a happy and healthy work environment – Core Competencies and Sustainable Competitive Advantage When discussing Little Caesars Pizza’s core competency, there are two main objectives it seeks to achieve: (1) Supply convenient high-quality, competitively priced, pizza to the community’s population. (2) To deliver the pizza products in a timely manner with exceptional customer service. To transform these core competencies into a sustainable competitive advantage, Little Caesars will maintain quality relationships with its suppliers while continuing to emphasize customer service to employees. – Corporate Philosophy At the heart of Little Caesars Pizza’s philosophy is a profound commitment to give back to the communities that sustain its business. Little Caesars Pizza and its franchisees are devoted to numerous organizations throughout the United States. One of the most significant programs Little Caesars has founded is a nationally recognized program called the Love Kitchen, a pizza restaurant on wheels, and was established in 1985 by Little Caesars founders to feed the homeless and hungry in the United States and Canada. Since its start, the Love Kitchen has fed more than 1. 5 million people in need. In addition to visiting soup kitchens and homeless shelters, the Love Kitchen also responds to disasters, including the recent hurricanes in the Gulf Coast area, the site of the World Trade Center attacks on September 11, 2001, and the Alfred P. Murrah Federal Building bombing in Oklahoma City in 1995. The Little Caesars Love Kitchen has received presidential declaration from the Reagan, Bush and Clinton Administrations, as well as a certificate of appreciation from the State of Michigan. Its franchisees support the Love Kitchen by providing food and labor for servings in their markets. There are no fees associated with the Love Kitchen for the driver, the vehicle, or fuel. Franchisees find it very rewarding to support the Love Kitchen in their communities. (â€Å"Little Caesars Pizza – Franchise Opportunities: Philosophy†, 2011) Target Markets The primary target market for Little Caesars Pizza is middle and low income families who desire to pay a low amount of money for a large portion of food to feed their family members. The secondary market consists of students who have little or no income and rely on part-time jobs or money from elsewhere to fund their food budget. Points of Difference The â€Å"points of difference† that differentiates the company from its competitors fall into three important areas: †¢ Superior Ingredients. Little Caesars uses superior ingredients and offers a variety of foods which includes sandwiches and side items. Compared to other pizza places that only focuses on one product which is pizza. †¢ Family Owned Environment. The owners of the Little Caesars Pizza value customer service and satisfaction and emphasize this to its employees. †¢ Affordability. The fast food industry provides a variety of cheap menu items which makes it affordable to many people. Positioning In the past, pizza products have been either fast but lacked quality or focused on quality but was time consuming, but not both. Little Caesars Pizza combines these two desirable characteristics to obtain a positioning in consumers’ minds as fast and high quality pizza, which allows customers to order them fresh out of the oven and tasty (Little Caesar Enterprises, Inc. 2011). Marketing Program The four marketing elements that are used by Little Caesars are explained in detail below. The promotion strategy is the most evident with the Hot-N-Ready deal that it offer. Product Strategy Little Caesars is known for its pepperoni and cheese pizzas being readily available whenever you want. It also offer different crust styles, bread products, wings, sandwiches, and salads. Little Caesars emphasizes its use of only the finest ingredients to serve the highest quality products to its customers that are expecting more for their money. Product Line Online menu: Original Round Pizza-(12†, 14†, 16†,* 18†*) Deep Dish Pizza-(medium or large) Pizza by the Slice-(cheese or pepperoni) Baby PAN! PAN! -(two individual-sized deep dish pizzas w/ cheese and pepperoni) Crazy Bread-(8 sticks, topped with butter, garlic, and Parmesan cheese) Crazy Sauce-(Little Caesars exclusive tomato sauce) Italian Cheese Bread-(bread covered with melted cheese topped w/ Italian spices) Caesar Wings-(Hot, medium, or mild chick wings: 5, 10, 20, 30 pieces) Caesar Sandwiches*-(Italian, Ham and Cheese, Tuna) Salads-(Greek, Tossed, ; Antipasto w/ choice of dressing: individual ; family) Toppings: extra cheese, pepperoni, Italian sausage, ham, beef topping, green pepper, onion, black olive, mushroom, bacon, pineapple, banana pepper rings, tomato, and anchovies Typical Menu: Cheese only 1st pizza 2nd pizza Toppings 12† medium $7. 49 $6. 00 $0. 75 each 14† large $9. 49 $7. 00 $1. 00 each 16† x-large $11. 49 $8. 00 $1. 25 each Specialty Pizzas: Meat sauce, Veggie, Supreme, Pepperoni 1st pizza 2nd pizza 12† Medium $9. 49 $6. 00 14† Large $12. 49 $7. 00 16† X-Large $15. 49 $8. 00 Stuffed Crust: additional $2. 0 for any size pizza (Mozzarella Stuffed Crust) Additional Items: Wings (BBQ, Italian, Hot) $0. 40/each Crazy Bread and Sauce $2. 49 Slices (Pepperoni or Cheese) $1. 59 Soft Drinks (20 oz / 2-Ltr) $1. 09/ $1. 99 Coke, Diet Coke, Sprite, Dasani Unique Product Quality. Mentioned earlier, Little Caesars uses the best ingredients to serve its customers the h ighest quality products. The dough that it uses is always fresh which uses flour that is specially milled every day. Its special blends of cheeses are never frozen and it also uses the vine-ripened tomatoes to make the sauce, along with Little Caesars’ secret blend of spices. Packaging. Little Caesars uses its boxes to advertise its number one promotion. The pizza boxes are covered with the Hot-N-Ready logo. You can also find a few coupons on the box to be cut out and used. This helps bring its customers back by reminding them of the great deals Little Caesars’ offer every time its customer goes back for another piece of pizza. Price Strategy Affordability is Little Caesars number one price strategy. Its most recognized price strategy, as mentioned before, is the Hot-N-Ready pizzas for five dollars. This is its main price strategy however it also offers deals on the second pizza that you order at a set price. Little Caesars tries to make its food more desirable through price creating the attitude that you can get more for your money with convenience and great taste. Promotion Strategy The promotion strategy that Little Caesars has is primarily the Hot-N-Ready pizzas for five dollars. By having the Hot-N-Ready offer, it attracts many families that need a sufficient meal quick and cheap. Instead of delivering these pizzas, Little Caesars wants to make its customers experience a more personal approach by having its customers pick up their pizzas. This helps the customers build a relationship with Little Caesars and keeps them coming back for more, which other companies lack by using the delivery service. This company does a great thing for families; with pizza being such a hot commodity these days, it is offering great convenience for little money (Little Caesar Enterprises, Inc. , 2011). Little Caesars also has certain promotions like Family Fun Pack, where Hasbro has combined with Little Caesars to have a drawing for four Hasbro games and one Family Pizza Party. It also offers sports deals for the sports fans. Little Caesars focuses on cheap and convenient food and achieve this with all its promotions. Little Caesars expectation of growth comes from its strategic planning and development. These strategies will be shown in the opening of more franchises and the spreading of its innovative promotional tactics; most recently the Hot-N-Ready slogan. This slogan is meant to aim towards value-oriented markets and focus on the quality of the Little Caesars product. Implementing these strategies of quality, freshness, and including price; with their $5 pizza deal, will help the company increase revenues, broaden its market, and grow as a company. The local Little Caesars in Radford should focus on implementing more advertising and low-cost student discounts. As the only advertising they do now is done all by corporate as part of the franchise, no additional campaign is done on the owners’ behalf. Also it should consider the delivery option due to the main target market locally is students, due to the lack of ability of and/or willingness of students to pick-up their own pizza. This poses a big problem with the local Little Caesars because competitors like Highlander’s and Mike’s Pizza are providing a good product with convenience of free delivery. Marketing on Campus with flyers and coupons should be a focus as well as to obtain recognition of the students. Most students do not go through catalogs or look online for food deals; they simply use what is given to them and what they know. Work cited Census: U. S. Census Bureau code and description of industry 2007, retrieved on 03-30-2011 http://www. census. gov/cgi-bin+/sssd/naics/naicsrch FDA-1: According to FDA figures â€Å"Quick service restaurants are projected to post sales of $164. 8 billion in 2010, a gain of 3. 0 percent over 2009. Retrieved on 03-31-2011 from http://www. da. gov/food/ FDA-2: According to the FD;C Act is protected through episodic unannounced inspections of facilities and products, educational activities, analysis of samples, and legal proceedings. Retrieved on 03-31-2011 from http://www. fda. gov/food/ FDA-3: According to FD;C local governments inspect restaurants, fast food spots and similar outlets, U. S. State and Local Governments is doing an impor tant role in these federal efforts, state and local governments are extremely active in the food inspection. Retrieved on 03-31-2011from http://www. fda. gov/food/ FDA-4: According to FDA Trend Analysis Report on the Occurrence of Food borne Illness Risk Factors in Selected Institutional Foodservice, Restaurant, and Retail Food Store Facility Types (1998-2008). Data items Showing Statistically Significant Improvement in fast food industry. Retrieved on 03-31-2011 http://www. fda. gov/food/labelingnutrition/default. htm FDA-5: According to FDA Trend Analysis Report on the Occurrence of Food borne Illness Risk Factors in Selected Institutional Foodservice, Restaurant, and Retail Food Store Facility Types (1998-2008). Percentage of observations found in compliance for each risk factor. Retrieved on 03-31-2011 http://www. fda. gov/food/labelingnutrition/default. htm Hoover: According to construction forecasts, take information from Hoovers Retrieved on 04-02-2011, from www. hoovers. com Hoover-1: According to construction forecasts, take information from Hoovers Retrieved on 04-02-2011, from www. hoovers. com Mark: According to Causes and Consequences of Fast Food Sales Growth written by Mark D. Jekanowski, Retrieved on 03-15-2011 www. econ. ag. gov Mark D: According to Causes and Consequences of Fast Food Sales Growth written by Mark D. Jekanowski, retrieved on 03-15-2011 www. con. ag. gov Michael R. Baye: According to Managerial Economics and the Business Strategy 7e, Retrieved on 04-02-2011. Michael R. Baye-1: According to Managerial Economics and the Business Strategy 7e, Retrieved on 04-02-2011. National restaurant association-1: According to the restaurant association in 2010 sales of restaurant industry are $580 billion; these restaurants are located over 945 ,000 locations, having 12. 7 million employees (one of the largest private-sector employers) across United States of America. Retrieved on 03-28-2011 from http://www. restaurant. rg National restaurant association-2: According to the restaurant association â€Å"New York alone has more than 38,596 eating and drinking places, with a projection to register $ 29 billion sales in 2010. Retrieved on03-28-2011 from http://www. restaurant. org/pdfs/research/state/newyork. pdf Stock Market review: According to the stock market analysis, the forecast of future growth rate of top companies in the industry. Retrieved on 04-05-2011 from http://www. stockmarketsreview. com/recommendations/mcdonalds_report_20101115_59520/ Stock Market review-1: According to the stock market analysis, the market share of top companies in the industry. Retrieved on 04-05-2011 from http://www. stockmarketsreview. com/recommendations/mcdonalds_report_20101115_59520/ Franchising. Com: http://www. franchising. com/littlecaesarspizza/? p=press;id=165 Hoovers: http://www. hoovers. com/free/co/factsheet. xhtml? COID=59853;cm_ven=PAID;c m_cat=BUS;cm_pla=CO1;cm_ite=Ilitch_Holdings Little Caesars Pizza – Franchise Opportunities: About Us. 2011: http://franchise. littlecaesars. com/STEP1Research/MissionStatement/tabid/60/Defaul t. aspx.

A Tale of Two Cities Character Carton Analysis Essay

In the novel, A Tale of Two Cities, Sydney Carton’s character went through a series of decisions that affected the outcome of the novel. Sydney Carton looks almost looks exactly the same as Charles Darnay, but the main difference, was that Darnay was sober a majority of the time, and he cared and worked for his life. Lucie, the love of Carton’s life, had fallen in love with Darnay. After Carton realized that Lucie would have picked him if he hadn’t been so slavish and drunk a majority of the time, he decided to change. He knew he had already lost Lucie, but he thought that maybe he could still use the rest of his life for the better. His decision to change was not state out right, but the events in the novel, led the reader to the conclusion, that he turned around his life for Lucie. At the beginning of the novel, when Carton is first introduced, he is sitting in the courtroom staring at the ceiling. The author made it seem like Carton did not care what was going on in the courtroom, but later the reader discovers that Carton was listening to the case the entire time. Carton had heard a flaw in the prosecutor’s plan, and he gave a note to Stryver, resulting in an acquittal, which Stryver had received full credit. As the reader continues reading, it is later discovered that Carton is the hand guiding Stryver, while Stryver is just the image. Carton never did anything for himself; because he was too busy helping others. Later in the novel, Carton planned an almost full proof plan to help Charles Darnay. Even though he had made the decision to change, and think out a plan, he never lost the characteristic of putting others before himself. Although he took the place of the Darnay, before his death, he took it for Lucie. As Carton’s character is slowly unfolded throughout the second book, the reader can conclude that Carton dislikes Darnay. Carton dislikes Darnay, because Darnay is the constant reminder to Carton of what he could have been like, if he had not made bad choices in law school and made good choices in general. Whenever Carton came over to the Manette’s home, and was in the presence of Darnay, he was even more quiet then usual. However, when he decided to turn his life around, he buried his hatred for Darnay, and treated him with respect. Even with this decision, carton could not have Lucie, but she accepted him as part of her own family, and he was content with that. At the end of the novel, Carton takes time to plan out a five-step plan to save Darnay, and ends up sacrificing himself for a man he use to hate. Part of Carton’s old personality, was that he always wore his emotions on his sleeve. He thought he was useless and he lacked self-esteem. This was shown throughout the beginning of the book, for he was a drunk resembling his worthless life. He didn’t speak in the conversation unless it was a topic that he truly cared for. Right before his change, he professed his love to Lucie. After his change, he learned to hide his emotions. Although he may not like Darnay, he kept those feelings to himself. He stayed mysterious in Book III, in order for his plan to be successful and his appearance to be surprising. The character, Sydney Carton, was given a second chance as their life was resurrected. Lucie Manette is responsible for the resurrection of Sydney Carton, for she was the inspiration that got Sydney Carton off his feet. Carton twice saves Charles Darnay even though he disliked him. Carton described himself as a wasted creature but Lucy explained that she had faith in him and that he was capable of doing better things. He ended up promising that he would do anything for her, sacrificing his life for Charles Darnay. By hiding his emotions, he was able to carry out a plan without anyone attempting to stop him. Carton strived to become a better person and change his life around because Lucie believed in him. Because of the change in Carton, Darnay’s life is spared and Carton dies with dignity, knowing his life was not a waste.

Enculturation Essay Example | Topics and Well Written Essays - 750 words

Enculturation - Essay Example I was not a little kid, and my mother did not need to say that grandpa would not come to play with me. I became very sad, and my mother openly talked with me and explained that when our closest people died, they went to a better place. It was difficult for me to believe that grandpa was actually dead. It was the first time I experienced death in my family circle. I had seen death in cartoon and movies, but it was so distant that I had no idea how to cope with feelings related to the loss. Discussion with my mother helped me to understand that our closest people stayed with us in our memories even when they died. She comforted me and showed that she also was sad. Perhaps, her understanding was more helpful than words in that situation. When grandpa died, the atmosphere in our family changed. Parents did not laugh or spent their days as usual. They also wore more black clothing items to show that they were mourning. They were involved in the preparation for funerals and had to arranged many things. The organization of the funeral had to be fast and perfect, so my parents paid much attention to it. I had already observed many things related to the formal part of the funeral, so I did not require additional explanations concerning my behavior. I had more problems with coping with death emotionally. It was difficult to express the feeling of loss because it was so deep. My parents told me that during the funerals people were not expected to hide their feelings. On the contrary, the whole procedure was designed to expressed their sadness. From the movies and observations I had already known that people would be sad; some of them would cry. Being 10 years old, I understood how I was expected to behave during the funeral. Even though some of our relatives arrived with kids, it was not the right place to discuss something or play. All people who arrived at the funeral were dressed in black or dark

Marketing Plan for Al Jazzira Poultry Case Study

Marketing Plan for Al Jazzira Poultry - Case Study Example The main reason behind this is to control the production chain and be less affected by the external factors (suppliers) and to ensure quality. The success and profitability of the poultry farm depends on the selection of good genetic stock and their sound and efficient management. Selection of right type of chicken considering the prevalent the local conditions and the demand for poultry products in the market decide the performance of any poultry farm. The performance of layers with respect to important productivity factors like egg production, feed conversion and bird mortality also influence the profitability of the poultry farming business. Any poultry farming business enterprise should consider the starting up the business in a location from different view points like biological aspect which takes into account the needs of the poultry farming of a clean, dry, quite and comfortable place and business aspect that takes into account good transportation and communication facilities. With this background this paper presents a detailed marketing plan for the poultry firm 'Al Jazzira Poultry' in the country of Jordan. The production of the poultry meat has become the largest facet of the popular industry in Jordan - reports the World Poultry Journal. The total investments in the industry were estimated at US $ 430 million in the year 2003. The number of broiler farms has increased at a remarkable rate during the period from 1981 through the 2000s. There has been tremendous improvement in the production capacity of the firms that were engaged in the farming business. The increase in the production capacity was the result of more number of new business firms entering the business. There are a number of factors which influenced the people to enter into this business. Some important factors that contributed to the development of the poultry farming business in Jordan are: "The limited area of land needed to run poultry farms compared to other agricultural enterprises. Poultry businesses often require small amounts of water, a very important aspect in Jordan, being dependent mainly on rainfall and frequently encountering water supply problems. The short production cycles in poultry allowing a more frequent cash flow compared to other agricultural activities." Apart from the inherent advantages the support from the government also has helped the industry grow to great proportions. The government adopted a floatation

Phase 5 Individual Project Assignment Example | Topics and Well Written Essays - 1000 words

Phase 5 Individual Project - Assignment Example A DNA profile is encrypted numbers unique to a specific organism, and can accurately identify a specific organism. Variable Number Tandem repeats is an aspect of DNA testing, and they are similar related organisms. Unrelated organisms are less likely to have similar DNA profiles. Through the use of DNA technology, Timothy Spencer was convicted for the murder of Debbie Davis. Investigators collected hairs and semen at the scene of murder and they linked them to the DNA make up of Timothy Spencer. From the trial, the jury was convinced that the genetic make-up in the pieces of evidence collected had a likelihood of matching the genetic make-up of Spencer to the accuracy of seven hundred and five million people. The conviction of Spencer was upheld by the United States Court of Appeal which held that the use of DNA technology was safe and rightfully identified the suspect. It can be used to exonerate suspects from criminal liability. Medwed (2012) analyzes the case of Woodall II vs. the State, where DNA tests proved that he was innocent of rape, robbery and kidnappings. In the case People vs. Castro, the court held that DNA could prove that blood found on Castro’s watch is not his. This was a murder case in which Castro faced charges of killing his neighbor and her 2 year old daughter (Medwed 2012). Another purpose of DNA testing is to acquire a warrant of arrest and a jury induction. In Milwaukee Wisconsin, a warrant of arrest against John Doe is filed. This warrant of arrest is filed on the basis of matching DNA tests on the scene of crime. The state of Utah issued similar warrants of arrests against John Doe basing on the DNA tests found on the scenes of crime, and the state of New York filed a grand jury induction of John Doe. However, the United States courts emphasize proper use of DNA technology in ensuring equitable application of justice. In the case United States vs. Schwartz (1989), the Supreme Court

'Henry Ford's $5 workday' Essay Example | Topics and Well Written Essays - 250 words

'Henry Ford's $5 workday' - Essay Example When employees are contented, they would tend to put in more effort in their work, producing quality in a sustainable manner. This also positioned the company strategically to outwit competition by increasing production at cheaper price owing to economies of scale. An employee who is paid well is more likely to put in more effort in the daily endeavors and tasks within the organization (Mankiw, Kneebone and McKenzie, Principles of Microeconomics). Compensation is directly proportional to the amount of effort an employee puts in their work. An employee who is paid well is more likely to have a balanced and healthy diet. This is because disposable income determines an employee’s expenditure limits. Therefore by paying workers better, the company reduces incidences of sick leaves, ensuring continual production. The better pay at Ford attracted high quality and even experienced employees. This availability of labor motivates the contracted employees to work at their optimal level as they can be easily replaced (Mankiw and Scarth, Macroeconomics : Canadian edition). This is known as adverse selection. In conclusion, by increasing employee compensation, Henry Ford strategically increased his production, output, sales and profits, while mitigating employee turnover. This concept is largely employed in the modern business world, where employees offer wages above the equilibrium

Patient guide to WWW Assignment Example | Topics and Well Written Essays - 500 words

Patient guide to WWW - Assignment Example But in general, if you cant find the information duplicated in more than 2 or 3 references, then it is questionable at best. As a caregiver, your job is to find the most accurate and useful websites pertaining to the condition of your patient. In order to use the internet search engines effectively, you need to know how to assess the websites you are reading. We hope that the guidelines above can help you remain healthy and strong over the coming years. My sister was diagnosed with uncontrolled Gastro Esophageal Reflux Disease (GERD). The Gastroenterologist prescribed proton pump inhibitors (Nexium) in order to control pain and dissipate stomach acid .The doctor also advised a lifestyle and diet change for the patient.We asked the doctor for more information about her illness and the lifestyle and diet changes that it will entail. The doctor advised that we check out the Mayo Clinic website located at : http://www.mayoclinic.com/health/gerd/DS00967/DSECTION=treatments-and-drugs for more information about the drugs, treatments, and lifestyle changes that will be necessary in order to control the illness. The reason that he recommended Mayo Clinic as a web source is because the hospital is one of the most highly respected and trusted research hospitals in the country. Their website looks highly professional and the content is overseen by highly qualified Mayo Clinic staffers. The website itself contains further information about GERD including lifestyle and home remedies plus an alternative medicine guide for patients who prefer a holistic type of treatment. Even though the website contains some advertising in it, there is an advertising disclaimer / policy located within the page that explains why Mayo Clinic has decided to accept advertising for its website. None of the ads are related to GERD and therefore does not seem like the Mayo Clinic is recommending and specific treatments for the illness. More importantly, the information contained

Texan Foods Case Study 2 Example | Topics and Well Written Essays - 500 words

Texan Foods 2 - Case Study Example Success in this project would have created significant saving for the Texan foods and as such, my team was highly energized and optimistic of exploiting the chance. As you had made it clear to me, the success of this project would have presented a very good opportunity to show case my skills and expertise to bring reputation to Texan Food. As such, I was very confident that the pilot project would have succeeded. With our collaboration counterpart, the Valley, we laid ground work where we agreed on the product to be piloted and the exact level of collaboration. Important details were agreed upon and the project was destined to have a blasting start. Texan wanted to start slowly by sharing little information at a time while the Valley wanted the collaboration to give all information at once. This created differences hence halting the implementation process Challenges were experienced as the link technology failed to connect the two companies. This was basically due to non-connective and non-synchronized technologies. This issue was, however, solved when the two companies settled for common software. Despite experiencing the aforementioned predicaments, it is noteworthy that the project made some incredible achievements. The two sides were able to utilize their resources economically. Additionally, their inventory counts were more accurate. Texan has also improved on inventory accuracy by 0.6%. The sale representatives for the two entities also related very well as a result of the project. Based on the findings that have been presented here, it is clear that most of the challenges that the project faced can be controlled through proper planning and correct control system. The two companies can come up with clear scope of operations to prevent future discrepancies. As such, they will be able to agree before hand on the amount of products from each company to be tried in the project.

Nokias business strategy Coursework Example | Topics and Well Written Essays - 2250 words

Nokias business strategy - Coursework Example The intention of this study is Nokia as a leadership company working in the field of wireless communication and communication devices. It has become one of the largest producers of mobile phones despite being headquartered in Finland which is one of the smallest countries of the globe. The company has been able to gain significant foothold within the highly dynamic technology driven industry of mobile communication. Its people centric approach backed by state of the art research and development center, constantly helps it to innovate and meet the changing requirements of its more than 800 million customers. The company was started in 1865 by Fredrik Idestam primarily as a wood pulp company in Finland. By 1980s, it had diversified into huge conglomerate involved in tire manufacturing, paper, footwear, television, consumer electronics and telecommunication equipments etc. In 1981, it had created world’s first wireless network and revolutionized communication. Wireless service wa s cheaper to landline because of higher infrastructure cost and therefore preferred in countries where people have to survive arctic winter and tough terrain. In 1987 first mobile phone was launched and in 1992, first mobile phone with GSM technology was introduced. Thereafter started the success story of Nokia and its strategy of innovation and patenting knowledge which became the mainstay of its leadership phenomena. In 2005, its N series mobile handsets, equipped with huge features became a craze amongst the users. It was also the year that saw the sale of billionth sale. 2. Organization structure Nokia is a public limited company that is listed in major stock exchanges across the globe vis-a-vis New York exchange, Helsinki exchange, London exchange etc. Its corporate governance principles are subject to Finnish Laws. It has 139,000 people working across 115 countries. In its devices and service segment alone, 41% of the staff are women! (ibid). Diversity is intrinsically incorpo rated within its business goals and culture. The company enjoys organic type organizational structure that highlights the horizontal communication and thrives on flexible approach and shared learning. A well defined hierarchy within human resource is designed towards higher productivity across its five major segments: mobile phones which meets the need of common man through mobile sets which are affordable and feature laden; smart devices use symbian technology to deliver multiple service; location and commerce introduce integrated services for consumers and facilitate platform for ecommerce for corporate customers ; markets broadly ensures market and sale of its products and services; and Nokia Siemens network ensures telecommunication network and broadband services. 3. Business process and system Organic organization is broadly defined as structures that are highly adaptive and flexible to change and promote continuous learning environment (Robbins and Coulter, 2002). Organization al culture becomes a critical factor that promotes specific code of behaviour amongst the workforce that helps to inculcate sense of stability and desired motivation for improved outcome.

History Essay Example | Topics and Well Written Essays - 750 words - 5

History - Essay Example A severe depression between the 1784-5 made the situation even much dire leading to a destabilizing debt servicing standoff between farmers and the government of Massachusetts’ raising of taxes; an impasse that paved the way to a full-blown, armed uprising in central and western Massachusetts akin to the liberation war, the Shay’s Rebellion (woods 285). In the south were spiraling economic problems too with quite similar disruptive effects in the north. The revolution left slave traders, particularly in South Carolina and Georgia, counting a trail of losses with more than 60,000 slaves finding escape mechanisms. The financial breakdown was compounded further by Great Britain’s refusal to link up import trade with the British West Indies; a vital market destination that upheld economic prospects of most southerners. Even though liberation treaty had been signed officially freeing the unite states as a British protectorate, total takeover was a challenge marred by tensions plaguing certain areas with British troops refusal to surrender Detroit, Otsego and New York forts over unsettled Tories land issues. On the international front, the weakness of the new government was even much pronounced given its inability to effectively protect its interests. From the capture of an American merchant ship by the North African Pirates off the coast Portugal to the West Florida Controversy and Mississippi River crises, the government had no decisive powers to effect peace by exerting clear cut authority. Courtesy of a feeble union ratified under the Articles of Confederation, the new union was bombarded right, left and center, with the Continental Army uprising over unpaid dues tipping a pillar rapture to a short-lived unification as was evident in the Newburgh Conspiracy. Proposed and ratified in 1777 and 1781 respectively, the Articles of Confederation was document full of economic and political leakages that ended up piling more problems. With the reorie ntation of the British mercantile system, the sudden shortfalls of managerial cash were never factored in by the framers of the Confederation. There was no provision for a singular command point to enforce laws passed by Congress whenever necessary. A supposedly pluralistic Congress had no powers to tax, to control commerce, to sanction the usage of a common currency, to draft enough soldiers to counter any external aggression, and to generally steer effective governance (Wood 354). The Constitution succeeded in addressing many of the problems hitherto inherent the â€Å"loose confederation of states" that essentially revered state autonomy over effective governance.  The constitution restructured the provisions of the Article of Confederation to a federal system that gave more recognition to the national government with a subsequent delegation of powers hitherto tightly held-up by the state, while reserving and sharing certain functions. The newly created federation not only cre ated a national government with real, acceptably shared power both at the national and at the state level to effect a comprised taxation policy, draft federal troops, control commerce, etcetera, but also created a common command office, the office of the president and the and a federal court system, which were non-existent under the Article Of Confederation (Wood 412). The earlier fears of the framers of the confederation of an overwhelmingly powerful national governme

Two Milestones In The History Of Space Exploration Essay Example for Free

Two Milestones In The History Of Space Exploration Essay The subject of space conquest has been a very interesting aspect of human history for the past few decades. Although to date, we already use advanced technologies, high-powered telescopes, satellites and spacecrafts, it would still be helpful for us to look back through time and consider the beginnings of space exploration. We will do this by studying two important events that enabled humanity to realize the possibility of conquering space.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   On April 12, 1961, Moscow Time, the world entered the realm of outer space flight when the spacecraft Vostok 1 carried to outer space the first human being to ever orbit the earth. The name of the cosmonaut to first orbit the earth was Yuri Gagarin. Zal (2002) wrote an interesting record of the Vostok 1 flight as follows: â€Å"The launch vehicle blasted off nearly as scheduled at 09:06:59.7 Moscow Time and the orbital insertion looked nominal to Gagarin. However unknown to the pilot, the core (second) stage of the rocket burned longer than scheduled, leaving the spacecraft in a 327-kilometer apogee orbit, instead of planned 230 kilometers. It meant, that in case of a complete failure of the braking engine, a natural reentry of the spacecraft caused by the friction in the upper atmosphere would take place at least five days after a 10-day supply of vital life-support consumables onboard Vostok would run out†.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When the Russian government launched the Vostok 1 project and chose Yuri Gagarin to be on board, there was no complete certainty that the mission would work out one hundred percent successful.   Two years earlier, the first artificial satellite to enter geocentric orbit, named Sputnik 1, burned into space as it attempted to reenter the earth’s atmosphere. Previous unmanned test launches of Vostok 1 prototypes turned out to be failures. â€Å"Out of seven prototypes of the Vostok spacecraft flown (Versions 1K and 3KA), two spacecraft did not reach orbit due to the failure of the launch vehicle and two vehicles did not complete all their tasks†. (Zal, 2001)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A few hours before the flight of Vostok 1, it encountered a strange problem. During the closure of Gagarin’s capsule hatch, one of its sensors suddenly would not turn on. The hatch had to be re-opened to activate the sensor and everything went back to normal. Later however, the spacecraft, was able to successfully get out of the earth’s atmosphere. Its flight around the earth’s orbit took a total of 108 minutes.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The plan regarding Gagarin’s reentry into the earth was that he would detach from the spacecraft and enter the atmosphere by a capsule. Strange as it may seem, the capsule took ten minutes longer than expected before it actually detached from the spacecraft. This is crucial because any miscalculation and digression from the plan may cause the capsule to explode in the atmosphere. According to Gagarin, he experienced rapid spinning and extreme heat as the capsule began to enter the atmosphere. In the midst of the turmoil, Gagarin sent a message to the ground monitors which will later become an inspiration for other cosmonauts for the years to come: â€Å"Everything OK†.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Needless to say, Yuri Gagarin successfully returned to earth and was regarded a hero by Russian authorities. His name also changed the history of space exploration forever.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Meanwhile, if Yuri Gagarin was the first person to orbit the earth, Galileo Galilei was the first person to use a telescope to study the moon and other heavenly objects. What he did was improve the newly invented spyglass (invented in 1608 by a Dutch spectacle maker)[1] and turned it skyward in an attempt to study elements in outer space. His findings were shocking to the people of his time. Galileo found out that the moon doesn’t have a smooth surface, just like everyone supposed. In fact, it was full of rocky terrain and craters. He was also the first to discover sunspots, the four large moons of Jupiter, and the rings of Saturn.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Although Galileo’s findings were challenged and was not generally accepted by the religion of his time, still he was able to contribute to modern space conquest and research. Isaac Newton, in 1750, improved Galileo’s concept of the telescope. In future centuries, telescopes of a greater and broader view of the universe were invented. Among these far reaching telescopes are the Keck Telescope, the Very Large Telescope and the Hubble Space Telescope. According to Mould, Geffner and Lesser (1991), the Keck telescope is 33 feet in diameter, situated 33,000 feet above sea level in the Mauna Kea, Hawaii. The Very Large Telescope, a European project, is 52.5 feet in diameter and situated in the mountains of Chile. The Hubble Space Telescope is a satellite telescope and can see images in outer space up to 14 billion light years away.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Galileo’s basic findings through the telescope evidently paved the way for giant leaps of astronomical findings in future years and gave us a better understanding of the universe. Works Cited: Bellis, M. (2005). History of the Telescope – Binocular. Retrieved September 1, 2007, from http://inventors.about.com/library/inventors/bltelescope.htm Mould, J.A., Geffner, S.L., Lesser, S.M., (1991). General Science (3rd ed.).   Ã‚  Ã‚  Ã‚   New York: Amsco School Publications. Pogge, R.W. (2006). Lecture 16: The Starry Messenger: Galileo Galilei the    Telescope. In An Introduction to Solar System Astronomy (Astronomy 161). Retrieved September 1, 2007, from http://www-astronomy.mps.ohio-   state.edu/~pogge/Ast161/Unit3/galileo.html    Zak, A. (2001). Vostok 1: Dawn Of Human Space Flight. Retrieved September 1,  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   2007, from http://www.russianspaceweb.com/vostok1.htm   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  [1] Although the credit for the invention of spyglass or early telescope was often given to Hans Lippershey of Holland, there was no sufficient evidence that he was the first to make one. See Bellis (2005).

Is Canada A Peacekeeping Country History Essay

Is Canada A Peacekeeping Country History Essay Canada is viewed as a nation that always attempts to keep and build peace. Humanity has seen Canada virtually invent the terms peacekeeping and peacebuilding. Peacekeeping is a vital component of Canadas foreign policy, and consists of a reputation that has been established from fifty years of experience. Canadian involvement has ranged from, à ¢Ã¢â€š ¬Ã‚ ¦providing emergency shelter, patrolling, mine clearance, and the maintenance of critical distribution routes for delivery of vital humanitarian aid shipments.  [1]   Over 120,000 men and women have served in close to 50 different United Nations (UN) peacekeeping missions, but with a price of 108 Canadian casualties.  [2]  There are two perspectives for Canadas participation in peacekeeping. One side says that Canada was distant from the majority of the disputes, and therefore there was no reason for involvement. These individuals speculate on Canadas sacrifice, but do not realize the reward. However, these people are incor rect, and the necessity of Canadian involvement in peacekeeping was specifically seen in the Suez Crisis (1957), Congo (1960), and Cyprus (1964). It is commonly said that, Canada has saved the world from the brink of war.  [3]   The opportunity for Canada to develop a reputation of peacekeeping began in the Suez Crisis. The crisis began when the British and French decided not to finance Egypts construction of a dam, because of Egypts growing ties with communist Czechoslovakia and the  Soviet Union.  [4]  The Egyptian president, Gamal Abdel Nasser, reacted by taking control of the canal; gaining a strategic waterway, and the power to cut-off British and French shipments.  [5]  The British and French prepared a military force to seize the canal and found a ready ally in Israel. Eventually, fighting erupted with Egypt on one side, and Britain, France, and Israel on the other. As news spread about this dispute, The world braced for another deadly meeting of the worlds military powers.  [6]   This was when the Canadian external affairs minister, Lester B. Pearson, proposed to establish a UN peacekeeping force. His intentions were to create a multi-national force that could lower tensions, which woul d separate the combatants, and eventually bring lasting peace with negotiations.  [7]  The plan called for the British and French to withdraw, but a UN force would remain in the area, stabilizing the situation by patrolling the Egypt-Israel border.  [8]  The United Nations General Assembly accepted this proposal, and the United Nations Emergency Force (UNEF) was created. Canada sent the first peacekeepers to Egypt on November 24, 1956 and soon the canal was fully reopened to shipping.  [9]  Pearson was awarded the Nobel Peace Prize in 1957 for the creation of the United Nations Emergency Force and he was now considered the father of peacekeeping. Therefore, if Canadas future prime minister did not propose his solution, the United Nations Emergency Force would never have been created, and war would have been a likely possibility. Furthermore, Canadians were needed in another UN peacekeeping mission in Congo. The problems in Congo began when they gained independence from Belgium, and this resulted in the native army and police revolting against its white officers. Belgium moved in troops to restore order and asked the UN to provide support. When the UN headquarters requested French-speaking bilingual Canadian forces, Canada was hesitant because French-speaking members in the Canadian Army were not common.  [10]  Some say that the reason the UN requested French-speaking bilingual forces was because the troops needed to be able to communicate with the Belgian forces, as well as the Congolese soldiers. A reason behind Canadas acceptance of this request was commonly seen due to people saying that Canada, the creator of peacekeeping, cannot decline a UN request. Although some say Canada accepted this mission to keep their reputation, Canadian involvement was much needed because it would have been very difficult to find French-speaking bilingual peacekeepers. Although the Canadian government was relieved when their peacekeepers eventually returned home, Canadian involvement was vital because the demand of the UN was very specific. Canada, being a multicultural country, was one of the only countries that had French-speaking bilingual forces at their disposal, and this was the key to the success of this mission. Lastly, Canada strengthened their already developed peacekeeping reputation on the island of Cyprus. This tedious mission was one of the longest, lasting 29 years. The conflict, leading to violence, began during the time of the islands independence. The island had been Greek in culture and population for a long time, but there was also a population of Turkish people. The thought of joining Greece had long been favoured by the Greek people; however, the Turkish people were concerned about this possibility. This was the origin of friction between the ethnic groups, and eventually led to violence in 1963.  [11]  In 1964, Cyprus asked the UN to establish a peacekeeping force. Once peacekeepers arrived, they discovered that the groups of people were mixed together. Small populations of Turkish groups lived among larger Greek populations and this made peacekeeping a great challenge.  [12]  Canadian soldiers used their skills of managing conflicts and disagreements, as well as tradi tional skills of soldiering. A unique remark erupted from Canadian actions that said, Peacekeeping is not a soldiers job, but only a soldier can do it.  [13]   Although all UN efforts were made to keep violence away from the island, Turkey invaded the northern part of Cyprus in 1974. As fighting erupted, peacekeepers were in the middle of a war zone, but after several weeks, an armistice was negotiated. The UN created a cease-fire line, and this separated the island between the Greeks and Turks.  [14]  Canadian peacekeepers continued to patrol this line until 1993, and this shows Canadas commitment and motivation, which has come from years of experience. The world would have been completely different if Lester B. Pearson, the father of peacekeeping, did not propose his solution. His proposal gave insight that created the fundamental goal of the UN. If the United Nations Emergency Force had not been established in the Suez Crisis, there would have been a large number of disputes and battles, and there would be no one attempting to solve them. Canada helped the world solve disputes with negotiations instead of war, and this reward is enough to claim the necessity of Canadian involvement. In the Suez, Canada created peacekeeping; in Congo, Canada provided bilingual peacekeepers; in Cyprus, Canadians showed commitment by patrolling the cease-fire line for 29 years. As a result, many soldiers have been saved by peacekeepers. Therefore, Lester B. Pearsons proposal has the world in his debt. Today, his reward can simply be the knowledge of saving the world from war, and giving Canada a reputation that can only be Canadian. Canada has built their reputation on the fact that they are a peacekeeping nation, and they have dealt with a large number of disputes, sometimes even preventing war. Canada will always be the creator of peacekeeping and they will always be needed to keep and build peace.

What Is Petroleum Engineering Biology Essay

What Is Petroleum Engineering Biology Essay Petroleum engineering is an engineering discipline concerned with the activities related to the production of hydrocarbons which can be either crude oil or natural gas and there is subsurface activities that presume to fall within the upstream sector of oil and gas industry which are activities of finding and producing hydrocarbons(refining and distribution to a marked are referred to as the downstream sector)explored by earth scientists and petroleum engineering are the oil and gas industrys two main subsurface disciplines in which focus on maximizing economic recovery of hydrocarbons from petroleum of engineering focuses on estimation of the recoverable volume of the recourses using a detailed understanding of the physical behavior of oil , water and gas within a porous rock within a very high pressure and The combined efforts of geologists and petroleum engineers throughout the life of a hydrocarbon accumulation determine the way in which a reservoir is developed and depleted, and usually they have the highest impact on field economics. Petroleum engineering requires a good knowledge of many other related disciplines, such as geophysics, petroleum geology( drilling, economics, reservoir simulation,well engineering, artificial lift systems) The Drill is a machine which creates holes (usually called boreholes) and shafts in the ground. Drilling rigs can be massive structures housing equipment used to drill water wells, oil wells, or natural gas extraction wells, or they can be small enough to be moved manually by one person.[citation needed] They sample sub-surface mineral deposits, test rock, soil and groundwater physical properties. Drilling fluid: A drilling fluid is any fluid which circulates through a well in order to remove cuttings from a wellbore. This section will discuss fluids which have water or oil as their continuous phase. Air, mist and foam, which can be used as drilling fluids, will not be discussed at this time and drilling fluid must fulfill many functions in order to drill a well successfully, safely, and economically. The most important functions are: 1. Remove drilled cuttings from under the bit. (2) Carry those cuttings out of the hole. (3) Suspend cuttings in the fluid when circulation is stopped. (4) Release cuttings when processed by surface equipment . (5) Allow cuttings to settle out at the surface. 6. Provide enough hydrostatic pressure to balance formation pore pressures. 7. Prevent the bore hole from collapsing or caving in. 8. Protect producing formations from damage which could impair production. 9. Clean, cool, and lubricate the drill bit Occasionally, these functions require the drilling fluid to act in conflicting ways. You can see that items #1-3 are best served if the drilling fluid has a high viscosity, whereas items #4-5 are best accomplished with a low viscosity. In its most basic form a drilling fluid is composed of a liquid (either water or oil). If nothing else is added, whenever the hydrostatic pressure is greater than the formation pore pressure (and the formation is porous and permeable) a portion of the fluid will be flushed into the formation. Since excessive filtrate can cause borehole problems, some sort of filtration control additive is generally added. In order to provide enough hydrostatic pressure to balance abnormal pore pressures, the density of the drilling fluid is increased by adding a weight material (generally barite). Preparation: The oil drilling process starts with finding the land to drill on. After selection, there are normally environmental studies to ensure no damage is done. The mineral rights will need to be acquired as well. A water source will have to be established, if one isnt nearby, and the site will need to be cleared of debris, trees and other objects. A hole is then dug where the main drilling will be. The Base Liquid: à ¢Ã¢â€š ¬Ã‚ ¢ Water fresh or saline à ¢Ã¢â€š ¬Ã‚ ¢ Oil diesel or crude à ¢Ã¢â€š ¬Ã‚ ¢ Mineral Oil or other synthetic fluids Dispersed Solids: à ¢Ã¢â€š ¬Ã‚ ¢ Colloidal particles, which are suspended particles of various sizes. Dissolved Solids: à ¢Ã¢â€š ¬Ã‚ ¢ Usually salts, and their effects on colloids most is important and all drilling fluids have essentially the same properties, only the magnitude varies. These properties include density, viscosity, gel strength, filter cake, water loss, and electrical resistance. Though this type of drilling fluid is easy to describe, it is hard to define and even more difficult to find. In the field, a normal fluid generally means that there is a little effort expended to control the range of properties. General rules include: 1. It is used where no unexpected conditions occur. 2. The mud will stabilize, so its properties are in the range required to control the hole conditions. 3. The chief problem is viscosity control Formations usually drilled with this type of mud mainly sands. Since viscosity is the major problem, the amount and condition of the colloidal clay is important. To do this, two general types of treatment are used: 1. Water soluble polyphosphates: (a) They reduce viscosity (b) You should use it alone or with tannins 2. Caustic Soda and Tannins: (a) They also reduce viscosity. (b) You have to use it under more severe conditions than phosphate treatment. The drilling fluids are made to combat particular abnormal hole conditions or to accomplish specific objectives. These are: 1. Special Objectives: (a) Faster penetration rates. (b) Greater protection to producing zones. 2. Abnormal Hole Conditions: (a) Long salt sections. (b) High formation pressures. Lime Base Muds: 1. Water base mud. 2. Treated with large amounts of caustic soda, que-bracho, and lime. 3. Ratio of 2 lb caustic soda, 1.5 lb quebracho and 5 lb lime per 1 barrel of mud. 4. Will go through a highly viscous stage, but will become stable at a low viscosity. 5. Good points: (a) Can tolerate large amounts of contaminating salts. (b) Remains fluid when solids content gets high. 6. Weakness it has a tendency to solidify when subjected to high bottom-hole temperatures. Lime-Treated Muds: 1. Similar to lime based mud differ only in degree. 2. A compromise attempt at overcoming the high temperature gelation problem. (a) Use less lime than lime-base mud. (b) Not nearly so resistant to salt contamination. Emulsion Muds Oil in Water: 1. Oil can be added to any of the normal or special mud with good results 2. No special properties necessary 3. Natural or special emulsifying agents hold oil in tight suspension after mixing. 4. Oils used are: (a) Crude oils. (b) Diesel. (c) Any oil with API gravity between 25 and 50. 5. Oil content in mud may be 1% to 40%. 6. Advantages are: (a) Very stable properties. (b) Easily maintained. (c) Low filtration and thin filter cake. (d) Faster penetration rates. (e) Reduces down-hole friction. 7. Major objection is that the oil in the mud may mask any oil from the formation. Includes muds: 1. Mud with inhibited filtrates. 2. Large amounts of dissolved salts added to the mud. 3. High pH usually necessary for best results. 4. Designed to reduce the amount of formation swelling caused by filtrate inhibit clay hydration. 5. Disadvantages: (A) Needs specialized electric logs. (B) Requires much special attention. (C) Low mud weights cannot be maintained without oil. (D) Hard to increase viscosity. (E) Salt destroys natural filter cake building properties of clays. Gypsum Base Muds: 1. A specialized inhibited mud: (a) Contains large amounts of calcium sulfate. (b) Add 2 lb/bbl gypsum to mud system. (c) Filtration controlled by organic colloids. 2. Advantages: (a) Mud is stable. (b) Economical to maintain. (c) Filtrate does not hydrate clays. (d) High gel strength. 3. Disadvantages: (a) fine abrasives remain in mud. (b) Retains gas in mud. Oil Based Muds: 1. Oil instead of water used as the dispersant. 2. Additives must be oil soluble. 3. Generally pre-mixed and taken to the well-site. 4. To increase aniline value, blown asphalt and un-slaked lime may be added. 5. Advantages: (a) Will not hydrate clays. (b) Good lubricating properties . (c) Normally higher drill rate. 6. Disadvantages: (a) Expensive. (b) Dirty to work with. (c) Requires special electric logs. (d) Viscosity varies with temperature. Inverted Emulsions: 1. Water in oil emulsion. Oil largest component, then water added. Order of addition is important 2. Have some of the advantages of oil muds, but cheaper. Oil-Based Mud Systems: There are two types of systems: 1) invert emulsion, where water is the dispersed phase and oil the continuous phase (water-in-oil mud), and 2) emulsion mud, where oil is the dispersed phase and water is the continuous phase (oil-in-water mud). Emulsifiers are added to control the rheological properties (water increases viscosity, oil decreases viscosity). Air, Mist, Foam-Based Mud Systems: These lower than hydrostatic pressure systems are of four types: dry air or gas is injected into the borehole to remove cuttings and can be used until appreciable amounts of water are encountered, mist drilling is then used, which involves injecting a foaming agent into the air stream, foam drilling is used when large amounts of water is encountered, which uses chemical detergents and polymers to form the foam, and aerated fluids is a mud system injected with air to reduce the hydrostatic pressure. Workover Mud Systems: Also called completion fluids, these are specialized systems designed to minimize the damage formation, be compatible with acidizing and fracturing fluids and reduce clay/shale hydration and They are usually highly treated brines and blended salt fluid. Set Up and Drilling: The main hole is dug wide at the top and is drilled down with just a basic small drill. Two other holes are also dug to store equipment and dirt. Next the main rig is brought in and set up over the main drilling hole. The basic rig is made up of a drill bit and piping that sends the drill further and further down, scaffolding with cable and pulley to bring the drill up and an engine to turn the drill. The drill is sent down, where it chews up the earth. The mud is moved up the piping into a hole built for storage. As the drill goes down, more piping is added, and when a drill wears out, it is pulled up and replaced. Finding Oil: Once mud, being pulled up from the drill site, shows signs of oil residue, the drill is removed and testing is done. Core samples are taken as well as pressure and gas tests. When it is confirmed that the oil has been found, an explosive charge is sent down in the form of a perforating gun. This will crack the rock so that oil can flow into the drill area. After the rock is cracked, a pipe is lowered down for the oil to be collected. The hole is then capped off to avoid spillage and a pump is set up to pull the oil out of the ground.

Wonder Collar :: Animals Product Advertisement Essays

Wonder Collar Pet owners, you know that technology has given us great many tools to make life easier and happier for you and your pet. With things like invisible fencing and the microchip ID, you pet's safety is greatly increased. And with noise training products, you can live at peace with you pet humanely. But the problem with these products is that you have to buy four or five different products each with its own collar. It is impossible to use them all at one. Well this is a problem no longer with the WonderCollar. The WonderCollar is a all in one collar. NO more switching collars for training and for your fence. The best part is that you get to decide which products you want. By visiting our webpage, you can choose the options you want and your collar will then be custom made! Here is a look at some of the options featured on the WonderCollar. Noise Training Does your dog have a hard time listening to you? Are you at your wits end because your dog chews on the furniture, jumps on visitors, digs in the yard, or excessively barks and you have tired all the tricks in the book to get him to stop? Now there is help. Our system comes with a noise training option to help deter unwanted behaviors and to teach your dog some basic obedience. As we all know, there is a wrong way and a right way to use "trainers". That is why each of our products comes with a training manual and video, and we have a hotline available so that you can find the answer to any other questions you might have. Here is a closer look at the WonderCollar's noise training options. The Collar The remote training collar attachment allows you to "train without pain." It uses the same technology as a pager. A remote sends a signal to the collar, which then vibrates or produces a noise. There is a switch on the collar attachment that allows for eight levels of noise and three levels of vibration. Another switch allows you to choose the noise or vibration option, or both! The pager has a range of up to 100 ft. and can be used indoors and out-of-doors. The collar attachment has an internal antenna and is waterproof. Perfect for all types of environments. It also comes with an on/off safety switch. It is powered by a 6-volt battery pack that is interchangeable between all the WonderCollar's attachments. Wonder Collar :: Animals Product Advertisement Essays Wonder Collar Pet owners, you know that technology has given us great many tools to make life easier and happier for you and your pet. With things like invisible fencing and the microchip ID, you pet's safety is greatly increased. And with noise training products, you can live at peace with you pet humanely. But the problem with these products is that you have to buy four or five different products each with its own collar. It is impossible to use them all at one. Well this is a problem no longer with the WonderCollar. The WonderCollar is a all in one collar. NO more switching collars for training and for your fence. The best part is that you get to decide which products you want. By visiting our webpage, you can choose the options you want and your collar will then be custom made! Here is a look at some of the options featured on the WonderCollar. Noise Training Does your dog have a hard time listening to you? Are you at your wits end because your dog chews on the furniture, jumps on visitors, digs in the yard, or excessively barks and you have tired all the tricks in the book to get him to stop? Now there is help. Our system comes with a noise training option to help deter unwanted behaviors and to teach your dog some basic obedience. As we all know, there is a wrong way and a right way to use "trainers". That is why each of our products comes with a training manual and video, and we have a hotline available so that you can find the answer to any other questions you might have. Here is a closer look at the WonderCollar's noise training options. The Collar The remote training collar attachment allows you to "train without pain." It uses the same technology as a pager. A remote sends a signal to the collar, which then vibrates or produces a noise. There is a switch on the collar attachment that allows for eight levels of noise and three levels of vibration. Another switch allows you to choose the noise or vibration option, or both! The pager has a range of up to 100 ft. and can be used indoors and out-of-doors. The collar attachment has an internal antenna and is waterproof. Perfect for all types of environments. It also comes with an on/off safety switch. It is powered by a 6-volt battery pack that is interchangeable between all the WonderCollar's attachments.

Floods of 1998 in Bangladesh and Shrewsbury :: Papers

Floods of 1998 in Bangladesh and Shrewsbury Causes, Effects and responses to flooding In Shrewsbury The Severn Valley floods, Shrewsbury, UK 1998: Causes ====== The human causes of the floods were summed up by the then Shadow Countryside Minister Tim Yeo MP, he said 'the flooding had increased because of the housing developments on Greenfield sites.' By this he means that by covering the land with tarmac in urban areas humans have increased the rate of surface runoff and decreased the saturation levels of the ground. When surface runoff is high rainwater reaches the river faster. It would appear that the speed in which the water reached the river was too fast for the river to handle. The river filled up reaching bank-full discharge and then overflowing its banks onto the flood plain. The flood plain of the River Severn is built on, therefore, when the river floods it floods onto residential areas. With the building of these urban areas the amount of vegetation in the area surrounding the river was reduced, this affects the river two ways. It reduces the amount of interception, which in turn increases the speed of runoff into the river. The lack of vegetation also leads to the saturation of the ground. During the months of October and November the rainfall in the Severn Valley was high, as the water soaked into the ground it became saturated. More vegetation in the area would have meant the vegetation using the water would have decreased the amount of water in ground storage. Physical factors of the flood in 1998 are many; however, the most important one was the amount of rainfall. In October 1998 many areas received record amounts of rainfall caused by a 'hurricane'. This 'hurricane' brought very heavy rain and strong winds. The fact the rain was heavy means that the river did not have time to dissipate the water quick enough and the runoff was too fast, making the river rise t such an extent that it flooded.

The Life of Mary Shelley Essay -- Biography Biographies Essays

The Life of Mary Shelley Mary Wollstonecraft Shelley was born in 1791 in London. She is the daughter of Mary Wollstonecraft and William Goodwin. Wollstonecraft was a radical feminist writer, and Goodwin was a writer as well as a philosopher. It was said that this couple's combined intellect was dangerous to society; however, days after Mary's birth, Wollstonecraft died due to complications from the pregnancy. Mary spent a lot of time visiting her mother's grave when she was growing up. Her father taught her how to spell her mother's name by having her trace the letters on the headstone with her fingers, an interesting yet morbid way to teach a seven year old how to spell. Goodwin raised Mary by himself for the early part of her life. When Mary was four, he married Mary Jane Clairmont, who also had children from a previous marriage. Mary never fully accepted the stepfamily; she always felt like an outsider. Many of her feelings of loneliness and longing to know her mother are issues that are prevalen t in the novel Frankenstein. These issues are analogous to the search that the monster had for his creator. During Mary's teenage years, Goodwin owned a publishing company, so the Goodwin household was filled with famous authors and intellectuals. Coleridge was known to visit the house often. On one occasion he read the recently completed The Rime Of the Ancient Mariner in their living room, while Mary stayed up past her bedtime to listen. Percy Bysshe Shelley also came to the house on a regular basis to seek knowledge from Goodwin, who was one of his mentors. Mary grew fond of him, and they began their courtship when she was only fifteen and he was twenty. When Mary was sixteen she ran off to Europe with Percy, a... ... it has on the horror/science fiction writers today. Works Cited and Consulted 1. Caprio, Terry. ( Accessed 23 Oct 00) http://loki.stockton.edu/~stk13818/mary.htm 2. "Frankenstein: The Modern Prometheus Home." U.S. National Library of Medicine. (Last Mod 28 Jan 00) ( Accessed 12 Oct 00) http://www.nlm.nih.gov/hmd/frankenstein/frank_birth.html 3. Hamberg, Cynthia. "My Hideous Progeny: Mary Shelley's Frankenstein." ( Last Mod/1999/2000(c)). Yahoo. ( Accessed 15 Oct 00).http://srd.yahoo.com/drst/27147033/*http://home-1.worldonline.nl/~hamberg/ 4. "Mary Shelley and Frankenstein." ( Last Mod 11 Jan 00). (Accessed 10 Oct 00). http://www.desert-fairy.com/life.shtml 5. "Peanutpress.com: Mary Shelley." Peanutpress.com: A Division of Net Library (Accessed 5 Oct 00). http://www.peanutpress.com/author.cgi/1567/05951560-58839-8414692824

Operational Environment

It is imperative that commanders and leaders possess a thorough understanding of their respective dynamic Operational Environment (OE) in order to efficiently utilize available resources to achieve the desired end state. Understanding the physical environment, the state of governance, technology, local resources and the culture of the local populace is absolutely vital and failure to do so leaves little chance for success. When considering the OE the following factors need to be examined; ideology, religion, race, ethnicity, nationalism and physiological needs. Obtaining the necessary information will only be achieved as a result of a time consuming process that entails speaking with members of the local governance and the local populace of which patience is paramount. Given our current Contemporary Operational Environments (COE) of Iraq and Afghanistan probably the most important factor to understand is religion. It is imperative that commanders have a thorough understanding of the desired end state which is to rebuild the country and not force western culture upon them in the process. Agreeing with their culture or beliefs is inconsequential. Commanders at all levels are obligated to ensure that this end state is clearly stated and understood by everyone at all levels in order to show the local populace that are intentions are clear and that our efforts are sincere. According to FM 3-0 the OE should be analyzed utilizing the following interrelated operational variables; political, military, economic, social, information, infrastructure, physical environment and time (PMESII-PT). These variables provide a view of the operational environment that emphasizes its human aspects. It is suggested that whenever possible commanders and staff utilize specialists in each variable in order to improve analysis. The political analysis also addresses the effect of will. Will is the primary intangible factor it motivates participants to sacrifice to persevere against obstacles. The military variable includes the military capabilities of all armed forces within the OE. The economic variable encompasses individual and group behaviors related to producing, distributing and consuming resources. Cultural awareness falls within the social variable and helps identify points of friction within populations, helps build rapport and reduces misunderstandings. Ensuring that the importance of cultural awareness is emphasized at all levels can improve a force’s ability to accomplish its mission and provide insight into individual and group intentions. The information environment is the aggregate of individuals, organizations and systems that collect, process, disseminate or act on information. Commanders use information to shape the operational environment. The infrastructure comprises the basic facilities, services and installations needed for a society to function and it is imperative that commanders understand that degrading the infrastructure will have an affect upon the entire OE. The physical environment includes the geography and man-made structures within the OE. The enemy understands that less complex and open terrain often exposes their military weaknesses. Therefore, they may try to counteract US military advantages by operating in urban or other complex terrain and during adverse weather conditions. In regards to the time variable an enemy with limited military capability usually views protracted conflict as advantageous. They avoid battles and only engage when conditions are overwhelmingly in their favor. Given our COE the enemy is well aware that Americans are impatient and demand a decisive victory without delay and are not willing to wage a long drawn-out conflict that places a heavy financial burden upon the country. Colin S. Gray states that, â€Å"COIN is about the control of people and territory. I submit that it is virtually impossible to gain control in any region without a thorough understanding of the many different facets that the OE is comprised of. Given the fact that we have moved away from fighting â€Å"regular† wars and find our selves submerged in â€Å"irregular† warfare knowledge of the operational environment is essential because the United States is already ill prepared to fight such a war. It has taken us the last 10 years to start to chan ge our training and techniques allowing us to achieve success. The United States was stuck in the â€Å"cold war† era and our training and techniques were antiquated. Even so during the cold war era it was still vital to possess a thorough understanding of the respective operational environment in order to be successful. However, given the fact that we find ourselves in these â€Å"irregular† wars against religious extremists it seems to be exponentially important to know your OE. It seems as though that today’s operational environments are much more elaborate and complex. Today we face a more â€Å"guerilla† style combatant as opposed to having clearly drawn lines on the battle field during the cold war era. Today we find ourselves more in need of intelligence in order to determine who are enemy is and in order to obtain such elusive information it is essential to befriend the local populace which can only be accomplished by becoming educated on the aforementioned vital aspects of the OE itself. Mr. Gray also states that, â€Å"the decisive combat occurs in and about the minds of civilians, not on the battlefield. Protection of the people must be job one. † I believe that it is overtly obvious that in order to determine what is on the minds of the civilians and what their individual concerns are we need to get intimately familiar with them and earn their trust. I submit that this can not be accomplished until a thorough study of the complete operational environment has been completed and the US armed forces possess a firm grasp of what is important to the local populace. We will be ill prepared to protect them if we don’t understand what their concerns and fears are. They have to be willing to place a tremendous amount of trust in our armed forces to provide them with the information of whom they fear and why. I say this because we can’t really protect them until they provide the information but then again once they do they know that they will be targeted for reprisals. This is why I can not over emphasize how important it is to gain substantial knowledge of the local people and their respective culture within these complex environments. I would like to use the following quote from Colin Gray’s Irregular Warfare to bolster my argument, â€Å"If we do not know much about those beliefs and values, we are unlikely to register much progress in persuasion, except by accident. Indeed, by behaving like strangers in a strange land—true aliens—our regular soldiers and officials are as likely to do more harm than good to their mission. † Irregular warfare is complex and thus far has been fought in extremely complex environments. It is a fact that the United States is not well suited or well prepared to engage in such battles. We can not longer rely on our size and strength in order to ensure victory. It is through technology, special operations and vital information obtained from the local people that enable us to achieve any success at all in these complex, hostile operational environments. I submit that obtaining a thorough and complete knowledge of the individual operational environment to include the physical environment, the state of governance, technology, local resources, the culture of the local populace, ideology, religion, race, ethnicity, nationalism and physiological needs is absolutely essential in order to have any chance of success. According to FM 3-0 we should analyze the operational environment utilizing the following variables, political, military, economic, social, information, infrastructure, physical environment and time (PMESII-PT). Utilizing this method should yield a fairly complete understanding of the respective operational environment. Remember that according to Colin Gray, Irregular Warfare is about protecting the civilians and gaining their trust. How can we expect to accomplish this task if we behave like strangers in a strange land—true aliens?

Love/Hate Othello Essay

In love comes an exponentially vast array of emotions that can all show themselves at one time or another. One of those emotions that comes with love is hatred. Walter Raleigh once said, â€Å"Hatreds are the cinders of affection.† If you can find feelings of hate towards someone you love, it is because you truly love them. This is why Othello has so much hate towards Desdemona in act III. In act III, Iago plants the thought in Othello’s head that his wife, Desdemona, is having an affair with Cassio. Iago acts reluctant to answer Othello when he asks him if he feels Cassio is trustworthy, but it is all a performance put on to get in Othello’s head. Thoughts race through Othello’s head on why Desdemona would ever cheat on him, bringing out his deepest insecurities. Haply for I am black, And have not those soft parts of conversation That chamberers have; or for I am declined Into the vale of years—yet that’s not much— She’s gone. I am abused, and my relief Must be to loathe her. O curse of marriage, That we can call these delicate creatures ours And not their appetites! I had rather be a toad And live upon the vapor of a dungeon Than keep a corner in the thing I love For others’ uses. Yet ’tis the plague of great ones; Prerogatived are they less than the base. ’Tis destiny unshunnable, like death. (III.iii.267–279) The thought of these self proclaimed â€Å"flaws† makes him bring up feelings of anger and hatred, making him question if Desdemona ever truly loved him or lied to him all along. However, deep down, he still has nothing but love for her. Othello only wants to kill Desdemona and not Cassio because he feels as if she betrayed him. There was never any real relationship between Cassio and Othello aside from the military, so he doesn’t feel the same hatred towards him as with Desdemona. Othello feels that if he is not worthy to be with Desdemona, then nobody is. He loves her so much that he wants her all to himself. Selfish? Yes. Does it mean Othello doesn’t love Desdemona? No, the exact opposite. It is his great love for Desdemona which drives him to do such crazy things and have such insane thoughts. In the end, regardless of his actions, Othello loves Desdemona with all of his heart. Never before this was there any trouble in their marriage, only romantic, gleeful times. This shows that hatred and love can, in fact, coexist. Hatred and love may be polar opposites, but as they say, opposites attract.